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API LAUNCH A MARINE TREATMENTS RANGE
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| Saturday, November 01, 2008 |
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Mars Fishcare Europe has launched a new range of aquarium treatment products focused on meeting the key needs of reef and saltwater fish hobbyists.
The new lines, sold under the API brand, feature 7 core treatments for marine and reef aquariums.
The API MARINE range includes the trusted brand names of STRESS COAT and MELAFIX. Best sellers in the freshwater segment, these products have been scientifically reformulated to deliver the unique benefits of these products in a saltwater environment.
The range also includes essential reef supplements that are derived from natural sources, a unique addition to the saltwater category. All products in the API MARINE range are reef safe.
The API MARINE range was specifically developed to draw new consumers into the hobby and to keep them in the hobby by making them successful. All of the products in the range have the same ease-of-use as our freshwater products. The packaging contains the familiar API branding, clear communication of product benefits and dosing instructions, dosing caps for accuracy and convenience, and brightly colored fish and coral images.
New API Marine Treatment products from Mars Fishcare include:
? STRESS COAT® MARINE Fish & Tap Water Conditioner – the only marine fish and water conditioner with the healing power of Aloe Vera. Also is scientifically proven to reduce fish stress
? MELAFIX® MARINE Antibacterial Fish & Coral Remedy – a safe, all natural way to treat bacterial infections in saltwater fish and corals. Rapidly repairs damaged fin, ulcers and open wounds. Reverses coral degradation. Use in the main tank or as a coral dip.
? ECO CALCIUM MARINE™ Essential Reef Supplement – For healthier, more colorful corals, reef inverts and coralline algae.
? ECO IODINE MARINE™ Essential Reef Supplement – Naturally derived from complex compounds found in sea water. For use in aquariums containing hard and soft corals.
? ECO STRONTIUM MARINE™ Essential Reef Supplement – Naturally derived from marine plant extracts. Unique, slow release formula.
? NATURAL TRACE™ MARINE Essential Reef Supplement – Provides a natural source of trace elements. Contains over 60 natural trace elements found in sea water.
? BUFFER MAX™ MARINE Aquarium Water Buffer – Stabilizes and maintains pH for ideal marine conditions. Makes calcium available for corals.
In addition, the API range includes the SALTWATER MASTER TEST KIT and the REEF MASTER TEST KIT. These popular liquid test kits have recently been rebranded under the API MARINE banner, with instructions and information to complement the API MARINE Treatments.
Mars Fishcare Europe, a member of the Mars group of companies, has been a leader in the pet industry for more than 35 years, manufacturing hundreds of quality products for aquariums and ponds under the brand names of API™, RENA®, PondCare® and Aquarian®. Information regarding all Mars Fishcare brands can be found at www.marsfishcare.com.
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